MARA Holdings Boosts Bitcoin Strategy with $20 Million Investment in Two Prime
As the cryptocurrency mining industry faces pressure following the recent halving, MARA Holdings, one of the world’s largest Bitcoin mining companies, has made a strategic move to optimize its digital assets. The company has just announced a $20 million minority investment in Two Prime, a U.S. Securities and Exchange Commission (SEC)-registered institutional investment advisor.
Expanding BTC holdings and yield-generating strategy
The investment will significantly expand MARA’s exposure to Bitcoin through accounts managed by Two Prime. Under the agreement, the amount of Bitcoin MARA holds in Separate Management Accounts (SMAs) will increase fourfold from 500 BTC to 2,000 BTC.
“We are not only holding Bitcoin as an inflation hedge, but we want to leverage it to generate real cash flow,” CFO Salman Khan said. The move reflects a new trend among institutional investors moving away from a “buy and hold” strategy and toward using Bitcoin as a yield generator.-MARA – The Second-largest Bitcoin Giant in the World
Currently, MARA holds around 50,000 BTC, second only to MicroStrategy among the world’s largest public Bitcoin holdings. Similar to MicroStrategy CEO Michael Saylor’s strategy, MARA is leveraging a combination of finance and treasury operations to expand its BTC holdings in the long term.
Post-halving difficulties and new trends
The investment move comes at a challenging time for cryptocurrency mining companies. Despite MARA’s Q1 2025 revenue of $214 million (up 30%), the company still recorded a net loss of $533 million, largely due to increased operating costs and the halving of block rewards.
In an effort to adapt, many mining companies, including MARA, are expanding into areas such as AI data centers and looking for alternative revenue models beyond traditional mining.
Why is this important?
MARA’s decision represents a broader shift in the Bitcoin mining industry from pure mining to more efficient management of digital assets. It also reflects the growing institutionalization of Bitcoin as an active income-generating asset, not just a store of value.